Design a geo-caching activity for the PHLASK project, where the public is invited to use the PHLASK app to find hidden cash or prizes. (Inspired by the @cashdropphl Instagram account).
Goal: drive more people to the PHLASK app where Philadelphians can find & share access to free resources.
This project would need the following deliverables:
- Project memo: a simple 1-page plan on how to execute the marketing activity
- Project management: coordination with the PHLASK team to implement any technology features to enable the activity
- Social media content to explain the campaign
- Actively geocaching and depositing the cash/prizes (provided by PHLASK team)
This is a great opportunity for anyone who wants to gain experience with driving forward a creative community engagement project from start to finish!
This call-to-action represents the PHLASK team’s envisioned goal. The development and execution of the final product will inevitably reflect the volunteers’ own ideas & input.
